{"title":"Viraam 02","description":"","products":[{"product_id":"residual-hoodie","title":"'Residual' Hoodie","description":"\u003cp\u003eThe \u003cstrong data-start=\"4\" data-end=\"23\"\u003eResidual Hoodie\u003c\/strong\u003e is a layered narrative of surface, structure, and survival, crafted from \u003cstrong data-start=\"97\" data-end=\"120\"\u003e100% organic cotton\u003c\/strong\u003e and shaped through \u003cstrong data-start=\"140\" data-end=\"186\"\u003e28 hours of handweaving and artisanal work\u003c\/strong\u003e. Dyed using \u003cstrong data-start=\"199\" data-end=\"219\"\u003enatural pigments\u003c\/strong\u003e, the hoodie features a richly textured, time-worn base brought alive through \u003cstrong data-start=\"297\" data-end=\"320\"\u003emud resist printing\u003c\/strong\u003e and \u003cstrong data-start=\"325\" data-end=\"360\"\u003ehandprinted wooden block motifs\u003c\/strong\u003e, creating depth and organic variation across the surface. The design is elevated with intricate \u003cstrong data-start=\"457\" data-end=\"483\"\u003eRabari hand embroidery\u003c\/strong\u003e and \u003cstrong data-start=\"488\" data-end=\"518\"\u003ereverse appliqué detailing\u003c\/strong\u003e, forming architectural and paisley-inspired motifs that feel both ancestral and raw. Designed in a \u003cstrong data-start=\"618\" data-end=\"647\"\u003erelaxed unisex silhouette\u003c\/strong\u003e, the hoodie balances comfort with visual intensity, standing as a piece where craft is not decorative but structural—each stitch, print, and layer bearing the imprint of memory, labor, and human touch.\u003cbr\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":20995,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"15\":\"Arial\",\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Key Highlights:\"}' data-sheets-root=\"1\"\u003e\u003cbr\u003eKey Highlights:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUnisex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eRelaxed Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e100% Organic Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eHandwoven Natural Dye\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMud Resist Print\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eHand Printed Using Wooden Block\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eRabari Hand Embroidery \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eReverse Applique\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNote:\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eThis piece is entirely made by hand using traditional methods in a very limited quantity. Therefore it will never be restocked once sold out.\u003c\/strong\u003e\u003c\/p\u003e","brand":"F A R A K","offers":[{"title":"S","offer_id":41842506235939,"sku":"FAW25201T1","price":32000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41842506268707,"sku":"FAW25201T1","price":32000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41842506301475,"sku":"FAW25201T1","price":32000.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":41842506334243,"sku":"FAW25201T1","price":32000.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":41842506367011,"sku":"FAW25201T1","price":32000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/5541\/5587\/files\/18-12-2025FARAK00255copy.jpg?v=1766490300"},{"product_id":"remnant-hoodie","title":"'Remnant' Hoodie","description":"\u003cp\u003eThe \u003cstrong data-start=\"4\" data-end=\"22\"\u003eRemnant Hoodie\u003c\/strong\u003e is a refined expression of craftsmanship, memory, and transformation. Crafted from \u003cstrong data-start=\"106\" data-end=\"128\"\u003epoly cotton fleece\u003c\/strong\u003e, it is \u003cstrong data-start=\"136\" data-end=\"184\"\u003ehand-printed using century-old wooden blocks\u003c\/strong\u003e, preserving traditional surface-printing techniques passed down through generations, with subtle irregularities that make each piece uniquely individual. Delicate \u003cstrong data-start=\"348\" data-end=\"376\"\u003ehand-embroidered details\u003c\/strong\u003e, created by generational artisans, add texture and quiet resilience, while the design exists in the space between ruin and repair—where worn histories are not erased but reworked into something enduring. Finished in a \u003cstrong data-start=\"595\" data-end=\"624\"\u003erelaxed unisex silhouette\u003c\/strong\u003e, the Remnant Hoodie balances comfort with narrative-driven design, shaped by \u003cstrong data-start=\"702\" data-end=\"734\"\u003e16 hours of skilled handwork\u003c\/strong\u003e and human touch.\u003cbr\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":20995,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"15\":\"Arial\",\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Key Highlights:\"}' data-sheets-root=\"1\"\u003e\u003cbr\u003eKey Highlights:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUnisex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eRelaxed Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePoly Cotton Fleece\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eHand Printed Using Wooden Block\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eHand Embroidered \u003c\/span\u003e\u003cspan\u003eDetail\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNote:\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eThis piece is entirely made by hand using traditional methods in a very limited quantity. Therefore it will never be restocked once sold out.\u003c\/strong\u003e\u003c\/p\u003e","brand":"F A R A K","offers":[{"title":"S","offer_id":41842507022371,"sku":"FAW25202T1","price":12000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41842507055139,"sku":"FAW25202T1","price":12000.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":41842507087907,"sku":"FAW25202T1","price":12000.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":41842507120675,"sku":"FAW25202T1","price":12000.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":41842507153443,"sku":"FAW25202T1","price":12000.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/5541\/5587\/files\/18-12-2025FARAK00168copy.jpg?v=1766491074"},{"product_id":"signature-patch-hoodie","title":"Signature Patch Hoodie","description":"\u003cp\u003eThe \u003cstrong data-start=\"4\" data-end=\"30\"\u003eSignature Patch Hoodie\u003c\/strong\u003e is a thoughtful expression of heritage craftsmanship and modern ease, crafted from \u003cstrong data-start=\"114\" data-end=\"137\"\u003e100% organic cotton\u003c\/strong\u003e and dyed in \u003cstrong data-start=\"150\" data-end=\"168\"\u003enatural indigo\u003c\/strong\u003e, resulting in a softly mottled, cloud-like surface that reflects the organic dyeing process. The fabric is \u003cstrong data-start=\"276\" data-end=\"324\"\u003ehand-printed using traditional wooden blocks\u003c\/strong\u003e, creating subtle tonal variations, while \u003cstrong data-start=\"366\" data-end=\"392\"\u003egeometric patch panels\u003c\/strong\u003e—notably diamond-shaped—are placed across the body, sleeves, and kangaroo pocket. Each patch is finished with \u003cstrong data-start=\"502\" data-end=\"538\"\u003evisible hand-stitched embroidery\u003c\/strong\u003e, emphasizing texture, contrast, and the human touch. Designed in a \u003cstrong data-start=\"606\" data-end=\"635\"\u003erelaxed unisex silhouette\u003c\/strong\u003e with dropped shoulders and a functional hood featuring a contrasting printed lining, the hoodie balances comfort with artisanal detail. Completed with \u003cstrong data-start=\"787\" data-end=\"835\"\u003e20 hours of skilled weaving and handcrafting\u003c\/strong\u003e, it stands as a quiet statement of slow fashion, authenticity, and enduring design.\u003cbr\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"Key Highlights:\"}' data-sheets-userformat='{\"2\":20995,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"15\":\"Arial\",\"17\":1}'\u003e\u003cbr\u003eKey Highlights:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUnisex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eRelaxed Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e100% Organic Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eNatural Indigo Dye\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eHand Printed Using Wooden Block\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eHand Embroidery \u003c\/span\u003e\u003cspan\u003eDetail\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNote:\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eThis piece is entirely made by hand using traditional methods in a very limited quantity. Therefore it will never be restocked once sold out.\u003c\/strong\u003e\u003c\/p\u003e","brand":"F A R A K","offers":[{"title":"S","offer_id":41842508791843,"sku":"FAW25203T1","price":15000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41842508824611,"sku":"FAW25203T1","price":15000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41842508857379,"sku":"FAW25203T1","price":15000.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41842508890147,"sku":"FAW25203T1","price":15000.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":41842508922915,"sku":"FAW25203T1","price":15000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/5541\/5587\/files\/18-12-2025FARAK00683copy.jpg?v=1766492692"},{"product_id":"laal-zameen-jacket","title":"\"Laal Zameen\" Jacket","description":"\u003cp\u003eThe \u003cstrong data-end=\"26\" data-start=\"4\"\u003eLaal Zameen Jacket\u003c\/strong\u003e is a deeply tactile expression of land, labor, and lived history, crafted from \u003cstrong data-end=\"129\" data-start=\"106\"\u003e100% organic cotton\u003c\/strong\u003e and shaped through \u003cstrong data-end=\"195\" data-start=\"149\"\u003e32 hours of handweaving and artisanal work\u003c\/strong\u003e. Dyed using \u003cstrong data-end=\"228\" data-start=\"208\"\u003enatural pigments\u003c\/strong\u003e, the jacket carries a rich, earthy red tone that feels grounded and raw, echoing its name. The surface is layered with \u003cstrong data-end=\"401\" data-start=\"348\"\u003eextensive hand embroidery and patchwork detailing\u003c\/strong\u003e, creating distressed, organic textures that appear almost eroded—revealing beauty through imperfection. Subtle floral and abstract motifs emerge across the body, stitched by hand, giving the garment a sense of depth and narrative continuity. Designed in a \u003cstrong data-end=\"687\" data-start=\"658\"\u003erelaxed unisex silhouette\u003c\/strong\u003e, the jacket balances structure with ease, while metal snap buttons and a \u003cstrong data-end=\"780\" data-start=\"761\"\u003eFARAK metal tag\u003c\/strong\u003e add understated industrial contrast. Each piece stands as a statement of slow fashion—where craft, time, and human touch are intentionally visible rather than concealed.\u003cbr\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":20995,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"15\":\"Arial\",\"17\":1}' data-sheets-value='{\"1\":2,\"2\":\"Key Highlights:\"}' data-sheets-root=\"1\"\u003e\u003cbr\u003eKey Highlights:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUnisex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eRelaxed Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e100% Organic Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFARAK Metal Tag\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBrass Snap Buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eHandwoven and Natural Dye\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eHand Embroidered Throughout\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePatchwork Detailing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eNote:\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eThis piece is entirely made by hand using traditional methods in a very limited quantity. Therefore it will never be restocked once sold out.\u003c\/strong\u003e\u003c\/p\u003e","brand":"F A R A K","offers":[{"title":"S","offer_id":41842509381667,"sku":"FAW25204T1","price":30000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":41842509414435,"sku":"FAW25204T1","price":30000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41842509447203,"sku":"FAW25204T1","price":30000.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41842509479971,"sku":"FAW25204T1","price":30000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/5541\/5587\/files\/18-12-2025FARAK00056copy.jpg?v=1766493351"},{"product_id":"afterlight-blue-jacket","title":"Afterlight Blue Jacket","description":"\u003cp\u003eThe \u003cstrong data-start=\"4\" data-end=\"30\"\u003eAfterlight Blue Jacket\u003c\/strong\u003e is a layered expression of time, technique, and quiet detail, crafted from \u003cstrong data-start=\"106\" data-end=\"129\"\u003e100% organic cotton\u003c\/strong\u003e and shaped through \u003cstrong data-start=\"149\" data-end=\"204\"\u003e40 hours of handweaving and artisanal craftsmanship\u003c\/strong\u003e. Dyed using \u003cstrong data-start=\"217\" data-end=\"237\"\u003enatural pigments\u003c\/strong\u003e, the jacket carries a soft, weathered blue tone that feels calm yet grounded. The surface is \u003cstrong data-start=\"331\" data-end=\"377\"\u003ehandprinted with traditional wooden blocks\u003c\/strong\u003e, creating subtle rhythm and variation, while \u003cstrong data-start=\"423\" data-end=\"453\"\u003ehand-embroidered detailing\u003c\/strong\u003e adds depth, texture, and a visible human touch throughout. Designed in a \u003cstrong data-start=\"527\" data-end=\"556\"\u003erelaxed unisex silhouette\u003c\/strong\u003e, the jacket balances structure with ease, finished with \u003cstrong data-start=\"613\" data-end=\"635\"\u003ebrass snap buttons\u003c\/strong\u003e and a \u003cstrong data-start=\"642\" data-end=\"661\"\u003eFARAK metal tag\u003c\/strong\u003e that introduce a refined, utilitarian contrast. 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